SDLG to Strengthen Market Share

Surat Mehta,
Head of Business,
SDLG India.

SDLG to launch a new wheel loader and targets increased market share for wheel loaders and motor graders.

Capitalizing the momentum gained in India SDLG will be launching a new wheel loader during bauma Conexpo India 2018 edition. “Beyond specific application needs, there are two things that we always seek to deliver in SDLG machines: reliability and cost-effectiveness. At the upcoming bauma Conexpo India in December, we are going to demonstrate that commitment once more with the launch of a new wheel loader that customers will be able to see first-hand,” stated Surat Mehta, the new Head of Business, SDLG India.  Mehta was instrumental in bringing out the LG958L with side discharge buckets which opened up new avenues for the wheel loader market. “At SDLG, we continuously strive to understand customer needs and match products to these needs. The LG958L with side discharge buckets is one of these products and I am proud to have had been a part of this project,” Surat said.

Mehta has his sights set on growing the company’s reputation for reliable and cost-effective machines.  He is focused on meeting customer needs to ensure that the company’s machines continue to play a role in India’s infrastructure growth.  “We have 16 dealers across India but, since it’s such a large country, growing this network is important for us and our customers to increase the accessibility of our machines as well as the after sales service support available for them,” Mehta said. “For wheel loaders, SDLG has a strong market position in the 3T to 5T range and I aim to strengthen our position further. For motor graders, there is potential to grow our customer base as well, with road construction activity levels remaining high in India.”

From 2013 to 2017, SDLG wheel loader sales increased by more than 60% in India as the company built a reputation for producing cost-effective construction equipment that is reliable and simple to operate. While motor graders constitute a smaller portion of overall sales for SDLG in India, it is largely the same story. The company grew its market share for the product line with the introduction of the G9190 in late 2013, then the smaller
G9138 in 2016.

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