BKT Tires is actively embracing the principles of Industry 4.0 to enhance our tire manufacturing processes.

Rajiv Poddar, Joint Managing Director, Balkrishna Industries Ltd.

How is the company looking at leveraging this opportunity at EXCON for business growth?  

Our company views participation in EXCON as a strategic opportunity to foster business growth. Furthermore, EXCON is an excellent platform to showcase our latest products and technological innovations, highlighting our commitment to staying at the forefront of industry advancements, in addition to networking.  In fact, engaging with existing and potential customers at EXCON allows us to understand their needs, receive feedback, and tailor our solutions to better meet market demands.

We will use this opportunity to enhance our brand visibility and also to identify emerging opportunities and expand our market presence. EXCON also provides valuable insights into industry trends, competitor offerings, and market dynamics. This knowledge is crucial for adapting our strategies to remain competitive and responsive to market changes.

How do you look at your company’s involvement in the smart manufacturing of your products?

BKT Tires views smart manufacturing as a critical aspect of our commitment to innovation and excellence in producing tires for the OTR equipment industry. Our vision for the future revolves around leveraging Industry 4.0 which represents a transformative paradigm in manufacturing, marked by the integration of digital technologies, data-driven processes, and smart automation. This fourth industrial revolution is characterized by the convergence of physical and digital systems, reshaping traditional manufacturing practices across various industries. BKT Tires is actively embracing the principles of Industry 4.0 to enhance our tire manufacturing processes and contribute to the advancement of the tire industry.

What is your perspective on the anticipated market dynamics in the tires sector you are in?

In the Indian construction and off-highway tire market, several key developments and trends have emerged recently. There is a growing demand for tires that offer the best traction on uneven terrain. Additionally, there has been an emphasis on technological advancements, including the integration of digital tools for tire management and maintenance.

We have strategically positioned ourselves to navigate these changes successfully. We are committed to manufacturing the ‘Right tire for Right Equipment’. Furthermore, we are actively investing in research and development to stay at the forefront of technological advancements in tire manufacturing. Our focus on innovation, sustainability, and customer-centric solutions ensures that BKT remains well-equipped to meet the evolving demands of the construction and off-highway tire market in India, providing high-quality, environmentally responsible, and technologically advanced products to our customers.

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