The government’s initiatives to promote domestic manufacturing have helped in reducing the cost of production.

Rohet Sareen, Head, Product and Business Development, Cognecto

How do you see the government’s ‘Make in India’ programme and mission motivating industry to participate in it? How is this helping the construction equipment sector and its allied industries to improve its technological status and competitiveness in the global market?

The construction equipment sector is one of the key areas where the ‘Make in India’ programme has been successful. The government has taken several initiatives to promote the manufacture of construction equipment and allied industries in India. This has led to an increase in the participation of domestic and international players in the construction equipment sector.

It has given the industry confidence in trying to enter the manufacturing field rather than blindly importing components. The start up’s and college graduates are using manufacturing sector to differentiate their start up’s and they also confident about their end product. We see a lot of entrepreneurs entering into the space and the technical pool of India is finally being leveraged in the core engineering sector other than software

The government’s initiatives to promote domestic manufacturing have also helped in reducing the cost of production as the local players are now innovating to develop the product. This has helped the industry to offer its products at a competitive price in the global market.

Give us an understanding of your company’s performance in the last 3 years?

2020-2023 : Growth of 10x in terms of revenue from Product development to dealing with top Infrastructure players globally. Have developed from AI SaaS to AI IoT SaaS Product player with common platform sharing best practices across industries

Market Opportunities

• Global Telematics @ $37.5B (‘27) CAGR 20%
• Cognecto in top 25 Globally – ARC Report*
• Global customer base ( PAN India, Australia, Africa, Greece)
• Tier 1 Lighthouse customers
• Cross Fleet Experience with Top OEMs
• Remote Global deployment
• Designed to scale, handling 5MM data points/day

 What is your future strategies at a time when technological disruptions are rapidly defining businesses in the sector?

• Wearables, Drone, Driver Certification, ERP Integrations, ESG Reporting, Video Analytics
• Build AI Template for Route Optimization and Asset Allocation
• Develop Integration to SAP, CMS Systems, IBM Maximo, Service Max
• Increase penetration of non sensor based SaaS such as Repair /Maintenance / Fuel refilling
• Provide analytics on Assets usage and breakdown trends
• Integrate with Workshops / OEMs for ordering spare parts

What are the challenges that you face and what are your suggestions to further ease a business-friendly climate?

Challenges faced by by AI IoT organizations like Cognecto :

Resistance to Change: Many Customers in the mining industry have been using traditional solutions such as pen / paper / Excel. Move to real time data may be unsettling to some of the customer and therefore commitment by top management to Digitization is paramount.

Lack of Awareness: Some customers may not be aware of the benefits of using IoT solutions in the mining industry. Structured Pilots can help in raising aware about potential of IoT SaaS solutions such as Production , Maintenance, Analytics and Safety parameters. The key is to have clarity of output expected from the Pilot and and post successful implementation of project.

Concerns about Reliability: Customers in the mining industry require high levels of reliability, and any downtime or system failure can have a significant impact on operations. The hardware should be resistant extreme weather conditions and low latency.

Integration Challenges: Customers may have existing systems and processes that need to be integrated with the IoT solutions provided by Mining SaaS IoT organizations. Integration can be challenging and time-consuming, and customers may be hesitant to invest in new solutions that require significant changes to their existing infrastructure.

Cost Concerns: Customers may be concerned about the cost of implementing and maintaining IoT solutions. The investment should be jointly evaluated
and funded by both IT as well as
operations team.

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