Our core belief centers on enhancing system efficiency for our customers.

Amit Deokule, Director – Sales & Marketing, NORD Drivesystems

What are the products you have showcased in Excon this year?

We’re excited to showcase our range of regular geared motors, including helical bevel and helical parallel shaft options, widely recognized in the industry. Our spotlight this year is on our large-sized MAXXDRIVE, Industrial Gear units available in both regular and XD (Extended Distance) categories. These products, now assembled in our Pune plant, represent our focus for the year.

How is NORD different from other competitors in the industry?

NORD tailors its product development to meet both industry and application requirements. Our core belief centers on enhancing system efficiency for our customers. Every product is meticulously crafted and chosen to align with this principle. Additionally, we prioritize swift responses and expedited deliveries to ensure an optimal experience for our clientele.

What are the technical features in the products that you have displayed here?

In the construction industry, our focus lies in crafting UNICASE housing that ensures a dust-free environment, safeguarding against external elements. Our commitment to excellence extends to accommodating extreme ambient conditions while tailoring designs to meet individual customer specifications. Central to our ethos is the selection of the most optimal products, built to operate seamlessly over a lifetime. Our range includes motors ranging from IE3 to IE5, enhancing efficiency and ensuring sustained performance.

India is a very cost centric market. How do you balance between cost and quality?

Cost plays a pivotal role in our decision-making, which is why we prioritize optimal selection. Whether it’s opting for a larger or smaller size, both might not align with our objectives. Therefore, we invest in training our personnel and educating customers on maximizing the efficiency of our products within their systems.

How do you look at the market for the next year, especially with general elections scheduled next year?

We maintain a positive outlook on the market and remain confident in the economy’s continued growth. While there might be some temporary fluctuations surrounding the general elections in the coming months, we view these as short-term challenges. Overall, our optimism remains strong, and we anticipate a promising market in the years ahead.

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