Over the years there has been a significant shift from customers for good quality products.
Vasim Pradhan
Vasim Pradhan, Head Sales - India & International Business, Ashar Locker (India)
We have always believed in innovation & technology because of which our products have been in huge demand across all the minerals in the industry. We are a total solution provider which differentiates us from the rest of suppliers in India. Our dedicated R&D team has always focused on developing products that create value for our customers. Some of our flagship products like the Anti-clogging screens have been trend setter in the industry enabling our customers to operate their plants during heavy monsoons.
Going forward we may come up with more advanced solutions which may bring disruption in the screening industry.
The unveiling of Ashar Locker’s new brand identity at Excon 2023 was not a mere cosmetic change but a profound shift in ethos and a commitment to a future-driven perspective. It underscores the company’s dedication to spearheading the transition towards championing the shift toward digitally driven and futuristic approach, in alignment with its current role as a technology leader dedicated to enhancing productivity, efficiency, and sustainability for its clients.Ashar Locker has undergone significant transformation in recent years. We have strengthened our position globally and aim to build on our technology and innovation to provide industry leading products in the Screening media market. In reflection of this evolution, we are delighted to unveil a modern brand identity and logo that aligns with our purpose and strategic direction.
Traditional screening media often face challenges such as blinding and pegging, which can lead to downtime for cleaning and maintenance. To address this issue, we have engineered self-cleaning screening media that utilize innovative design features and materials to prevent material buildup and clogging.Our self-cleaning screening media incorporate unique surface profiles, such as open apertures and engineered surface textures, which prevent fine particles from adhering to the screen surface. This allows for continuous operation without the need for frequent cleaning or manual intervention, thereby reducing downtime and improving productivity.
Additionally, we have integrated wear-resistant materials and coatings into our screening media designs to extend the lifespan of the equipment and minimize the need for frequent replacements. These enhancements not only reduce maintenance requirements but also contribute to overall cost savings for our customers.
Overall, our recent innovations in self-cleaning screening media and predictive maintenance technologies reflect our ongoing commitment to providing solutions that minimize downtime and maintenance requirements for screening equipment, ultimately enabling our customers to achieve higher levels of productivity and profitability.
How is the demand for your products (Wire Mesh) growing in the CE sector?
Over the years there has been a significant shift from customers for good quality products. Our customers now understand the importance of products that add value to their processes resulting in higher productivity and maintaining lower cost per ton on their screening. Our regular on-site plant audits and performance reports helps them in improving their product quality as per their customer demands.
At present there is huge demand for Screening media solution to cater the ongoing infrastructure projects in India. Moreover, the artificial sand market has taken the demands to the next level resulting in overall growth and profitability. This year the mining market has also shown some significant growth and hence we expect the demand to further improve over the next few quarters.
At Ashar Locker, we believe that collaborating with industry stakeholders, such as equipment manufacturers and regulatory bodies, is vital for promoting sustainability. Together, we can make a more significant impact and advance the industry in meaningful ways.By partnering with equipment manufacturers, we can incorporate the latest eco-friendly technologies into our products, reducing the environmental impact of construction and mining activities. This collaboration also keeps us at the forefront of innovation, enabling us to provide our customers with solutions that are both efficient and sustainable.
Moreover, collaboration fosters the exchange of knowledge and best practices, allowing us to learn from each other’s experiences. It enables us to address major issues collectively, such as reducing carbon emissions, managing waste, and conserving resources.In summary, working with other industry stakeholders is crucial for achieving sustainability. At Ashar Locker, we are dedicated to these partnerships to drive positive change and contribute to a greener future for all.
What are the main challenges in adopting green technologies? How have you addressed these challenges?
At Ashar Locker, we thrive to ensure that our products are not just efficient but also environmentally sustainanble.to For example, many of our competitors use a chemical named MOCA for manufacturing Poly-urethan panels to which is very toxic and is responsible to cause cancer to the people involved in manufacturing of these panels. This is done just to save cost. Moreover, when a customer uses any of such
panel at their site, they are exposing themselves to harmful emissions coming out of these panels when exposed to sunlight. We at Ashar Locker do not indulge in use of any such materials which may prove to be harmful to our employees, customers & the overall environment.
We also believe that it is not just our responsibility but also the customers responsibility to ensure that they ask the right questions to their supplier during the procurement stage to ensure that such chemicals are not being used for their products. It is only then that environment sustainable products will continue to grow in the market.
