Indiabulls Store One: Rental Advantage

With the endeavour to provide complete project solution to customers, Indiabulls Store One caters with tailor-made solutions by way of rental, used or new machines offerings, depending on their project duration or safety requirements.               

What is the market size of the construction and infrastructure equipment rental segment?

In India, there is a potential ground of opportunities for the construction sector. The country is in a crucial phase of development where numerous projects are running in different regions, propelling the demand for construction equipment’s. Analyzing the developments taking place over the decade, there has been significant advancement in the sector. On the supply front, the market has evolved on technology, product utility, variants and price fronts. Almost all major construction equipment companies across the globe have established presence in India but the liquidity concerns are emphasizing the Infrastructure companies to opt for rental equipment’s. Similarly, on the demand front, the Indian consumer has realized the importance of value proposition, thereby shifting the demand curve towards value driven products, more importantly quality services.     

Tell us about the factors that play a major role in the success of the CE rental market? 

Indiabulls Store One provides a well connected product support to its customers to minimize the downtime and maximize profitability; we have our workforce and machines available pan India. We provide unmatched distribution network with our yards and the support team’s availability in all the major cities along with the presence in remote sites cater to the demand of our clients. In the rental segment, we are catering to industries like real estate, warehousing, infrastructure, roads, cement, mining, metro, petrochemical, port and railways. We are offering short term & long term rentals to suit the project needs of our customer. In addition to this, we will also provide operating lease and finance lease solutions to our customers for their specific equipment demands for large projects.

Our endeavor is to provide complete project solution to our customers, by engaging with them from the initial project planning stage. We procure new equipment’s as per specific project requirement of the customers and ensure they get best quality machines to work efficiently. We deploy experienced operation team including engineers, foreman, electrician and riggers at the project site. This enables our customers to focus on their core business activities and leave equipment operation & maintenance activities with us. In recognition to our efforts, in Feb’ 2019 we were adjudged “Outstanding Company in Construction Equipment Rental” by prominent industry forum. We take commitment to our customer, as paramount.       

What is the best distribution channel preferred by construction manufacturing for rental purpose?

At present, there is a shift towards increasing automation, production enhancement, and safety. A lot of innovations are also taking place to develop equipment specifically customized solution. Requirement of skill development and training the workforce to make them future ready for Construction Equipment segment is our top priority.               

Not only our engineers but the entire team, including operators has been trained for adaptation of control methodology in relation to accuracy, repeatability, and efficiency. Firms are using modified mechanisms and electrical sensors to ensure safety guidelines but its implementation is totally based on the adoption by the operators who run the machine. Our training modules for the workforce ensures optimum utilization of advance technologies. Even companies who are replacing or upgrading their existing range of material handling equipment are inclined towards technology that is efficient. The Internet of Things (IoT) is one of the hottest topics in the construction sector, and with good reason. It influences the interaction of technological, economic, social, societal, and individual changes. IoT is being implemented in construction for data gratification and safeguarding of products.

Are regulations and policies favourable for the construction machinery rental segment?

With long delayed infrastructure projects being fast tracked to match the timelines set by the government, the rental equipment category is expected to rise to meet the challenge without spending on CAPEX.

The current volatility in the rupee and the long lead time for Inventory, Lack of Skilled Manpower and high operating expenditure are the reasons which makes the rental equipment a preferred choice of Infrastructure companies rather than procuring the assets.           

How do you foresee the growth of the construction and infrastructure equipment rental segment?

Customer demand in Access Equipment’s is growing rapidly, for better operation at sites, ensuring safety & faster completion of project. We find different customers are looking for tailor made solutions by way of rental, used or new machines offerings, depending on their project duration or safety requirements.            

With huge range of products to offer which includes 6 to 16 meter Battery Operated Scissorlift, 9 to 18 meter Diesel Operated Scissorlift and Articulated & Telescopic Boomlift, customer will have vast options to select equipment’s which will fit their requirement.    

To cater to this new segment, we have already geared up with our sales and service outlets available for new machine sales at Mumbai, Ahmedabad, Pune, Gurgaon, Hyderabad, Bengaluru, Chennai and Kolkata. Our commitment is to provide high quality new machines at reasonable prices and help customers become competitive in their respective segments.

Hits: 51