The primary objective of this initiative is to attract investments from across the globe and strengthen India’s manufacturing sector.

Amit Deokule, Director- Sales & Marketing, Nord Drivesystems

How do you see the government’s ‘Make in India’ programme and mission motivating industry to participate in it? How is this helping the construction equipment and its allied sector to improve its technological status and competitiveness in the global market?

Make in India is a major national programme of the Government of India designed to facilitate investment, foster innovation, enhance skill development, protect intellectual property and build best in class manufacturing infrastructure in the country. The primary objective of this initiative is to attract investments from across the globe and strengthen India’s manufacturing sector.

Foreseeing the government’s strong commitment and stable sentiments in the market, how do you evaluate your company’s growth in the coming years?

In continuation for the market growth, we also see a double-digit growth in Indian market. We at NORD are focusing on new sector developments and also with our new Maxxdrive assembly started in India, it giving us opportunity to enter new applications and sectors.

Tell us on your export market in the gear motors sector and important initiatives to cater to the requirement of international market?

From India subsidiary, we handle Bangladesh, Nepal, Srilanka & Bhutan countries via our channel partners. Bangladesh is good market as far as direct purchase plus via OEMs is concerned whereas Nepal is more from India based OEMs for us. However, we offer good technical & after sales support in these countries if required by customers as our partners are trained accordingly.

Give us an understanding of your company’s performance in the last 3 years?

Post pandemic, we are growing continuously in double digits as far as sales nos. are concerned. We have also geared ourselves up to support increasing demand from Indian market. In NORD taking investments further in products, people as well as in capacities we are prepared to support our customers for on time support & deliveries

What are the challenges that you face and what are your suggestions to further ease a business-friendly climate?

There are different challenges in different sectors & requirements. Important is we understand market demands & customer requirements more and prepare ourselves to fulfil the same. Campaigns like Make in India are also helping the Indian economy to grow.

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