With long term and satisfied customers, Sany India has established a firm foothold in the Indian market.

– Dheeraj Panda

COO-Sales, Marketing & Customer Support, Sany Heavy Industry India

How do you rate your company’s journey so far and what do you think are the major factors contributing to your success saga in the construction equipment industry?

The story of Sany India began with importing 4 motor graders dating back to 2002. It was the first time that Sany entered the Indian market. Building further on the entry in India, we set up branch offices in 6 central cities, with a promise to serve customers in every state. In 2006, we entered into a contract with Maharashtra Government for investment of USD 60 million in Pune. Since then, our endeavor is to meet the expectations of our customers and dealers alike by offering them world class products that help them reap financial gains.

We became an export hub of excavators for Africa, Middle East, South & South East. Our company has been profitable since 2016, has been gaining market share for the last 5-6 years and now leads the domestic crane and piling rigs market. Having contributed to various infrastructural projects in our country, Sany India’s success story has been admirable. With the country’s progress and development being our focal point, we are contributing towards many major developmental projects by offering products that are unmatched in the industry as far as technology, productivity and efficiency is concerned. With long term and satisfied customers, Sany India has established a firm foothold in the Indian market with several new projects likely to commence in the next few months.

With rapid urbanization and infrastructure activities across the country, it is expected that the Indian construction equipment market will cross $ 4.7 billion by 2025. Government has increased the budget on the development of roads, metro rails, flyovers and commercial complexes which definitely benefit the infrastructure sector, creating growth opportunities in the market

What has been the shift in buying patterns from the end-user segment?

The buying pattern has been more or less the same. Our customers have placed immense trust in brand Sany and we live up to their expectations by offering technologically superior products that surpass their requirements. Ease of use with best-in-class features is what our end users look for in construction equipment and we happily cater to their demands.

Tell us about the technological trends in your range of products?

Technology must be incorporated in machines so as to achieve optimum cost effectiveness, efficiency and productivity. Innovative tools, construction equipment and machinery will reshape the industry as our adoption to emerging technologies gains pace. To improve efficiency and quality of construction, there has been an increase in the usage of telematics, automation, and machine control technologies.

With a general shift in the construction equipment industry towards newer technologies & digitization – we have planned to introduce a new range of technologically advanced equipment in 2022. Many of our new generation machines will be manufactured in India as part of the ‘Make in India’ initiative and it will be different from other existing options due to its special design based on different applications, which will offer tremendous scope in terms of versatility, reliability and overall performance.

What differentiates your company from other competitive players in the construction equipment space?   

Our strategy has stayed the same since inception – All products are designed to stay true to the company’s vision of quality changes the world. This has certainly helped us to stay ahead of other players, expand our business and also gain a huge customer base in the construction equipment market.

What motivates you to participate at this Expo?

The sheer number of visitors to this Expo and the incredible way this event is conducted motivates us to come back and participate over and over again. Every time, we come with high expectations and it’s more or less met and on many occasions, this expo has surpassed our expectations too!

What are your expectations from Excon, especially after a period of lull due to Covid 19 pandemic?

We have high expectations from Excon as far as forging new business ties and winning new customers are concerned. This two years lull has impacted every sector and the construction equipment industry is certainly not an exception. But market conditions have improved tremendously since the pandemic condition has eased. With road construction and other infrastructure projects in full swing, the period of lull is long gone and we see a future that is bright and promising. Having said that, Excon is a great platform to expand our customer base and showcase our products.

What is your insight on your company’s road map for the next three years?

Sustained growth of urbanization, major on-going national highways projects and most importantly government’s steadfast focus on construction projects are driving huge demands for construction equipment. We are already seeing high demand for Road construction equipment like Hydraulic excavators, Mobile slew cranes, Piling Rigs and Motor graders etc.Moving ahead, we shall be focusing on mining and ports sectors. Both the sectors are the core drives of the Indian economy which contribute to the country’s GDP. We are witnessing a remarkable growth in the mining sector especially after the introduction of mining reforms. This has certainly spurred the demands for mining equipment in the CE industry. Similarly, the increasing seaborne trade across the globe is prominently driving the demand for the port equipment market in India. Among the other sectors, these two would be our prime areas in 2022 and probably a few years down the line. The reopening of the economy and an optimistic outlook by investors and consumers will further accelerate our growth prospects.

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