What’s in a TAGLINE
EQUIPMENT TIMES takes a peek into some of the very catchy and impactful slogans and taglines in the CE space. The secret of a winning advertising campaign often lies with a great slogan or a tagline. A good slogan or
EQUIPMENT TIMES takes a peek into some of the very catchy and impactful slogans and taglines in the CE space.
The secret of a winning advertising campaign often lies with a great slogan or a tagline. A good slogan or tagline creates respect for the brand by effectively conveying its value proposition to its buyer persona in just one, short sentence. It is not just a catchphrase or small group of words that are combined in a special way to identify a product or company; rather, it helps differentiates the brand. It simply imparts positive feelings about the brand. It builds up the recall value. It can encompass a company’s mission, what it stands for, and even how it is helping customers in the individual campaigns the company might run. Many a time, it signifies the commitment of a company to its customers both in terms of products solutions and back up support ensuring them ‘we are there for you!’
The following pages capture some of the catchy taglines / slogans in the
CE space and what they try to tell to the customers.
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