Mahindra products are proudly designed, engineered, and manufactured in India
What is unique about the G100 product category that you are introducing?
The G100 is a new category of product in the above 100-horsepower range, specifically offering 102 horsepower to deliver more power and performance to the customer. This product builds on our successful Roadmaster series and is introduced alongside the G90, which features three axles, and the G80, a two-axle machine suitable for smaller and more limited spaces. The G80 and G90 come with 74 horsepower, and all of these machines are part of our CEV5 range, aligning with global emission norms and safety standards. They will be available for purchase starting January 1st. Other changes include the introduction of new features like an air-conditioned cabin and electric powershift Transmission on the G100.
How does the IMAXX telematics platform add value to your products?
The iMAXX telematics platform is a best-in-class solution that provides deep insights into machine performance, real-time health monitoring, and prognostics capabilities. We offer this technology across our construction equipment range, leveraging experience from our on-road trucks and buses. The system allows us to monitor machines remotely through technology centers located in Jharkhand and Pune. With iMAXX, we can detect potential errors or degraded performance early and proactively intervene to troubleshoot issues, ensuring minimal downtime and optimal machine performance for our customers.
What advantages do Mahindra’s products offer for small and medium-sized contractors?
Mahindra products are proudly designed, engineered, and manufactured in India. As part of the Mahindra Group, we leverage our expertise in powertrain and engine technologies, drawing from our extensive experience in automotive, tractor, and construction equipment engines. Our 3.5-litre, four-cylinder engine is a proven, reliable engine now available in the CEV5 range, providing customers with superior value and performance. These strengths, combined with our telematics solutions and expanding after-sales support network, offer a comprehensive and compelling value proposition for small and medium-sized contractors.
What is Mahindra’s long-term vision and strategy?
At Mahindra, our approach is driven by the ‘Mahindra Rise’ philosophy, which emphasizes prosperity for every stakeholder in the ecosystem, including suppliers, dealers, customers, and employees. This shared value system serves as the foundation of our business, with technology and engineering strength coming next. We see significant potential in India’s construction equipment industry, which, despite being the third largest globally, is yet to reach its full growth potential. As the economy grows, categories like Roadmaster and other product lines will see increased demand, allowing Mahindra to play a strong and enduring role in the country’s growth story.
India is a cost-sensitive market. How does Mahindra balance cost and quality?
Balancing cost and quality is critical, particularly in a price-sensitive market like India. With regulatory changes like the transition to CEV-V norms, costs naturally increase. However, Mahindra addresses this challenge by delivering higher torque, better fuel efficiency, and improved service intervals. For example, CEV-V machines offer higher torque compared to CEV-IV, allowing customers to achieve better performance and fuel mileage. Service intervals have been reduced from 12 visits to 7 visits over a 6000-hour timeframe, minimizing maintenance costs and downtime. These enhancements ensure that customers can realize improved productivity and earnings despite price increases associated with better technology.
How is Mahindra scaling operations to meet increasing demand?
Mahindra’s Chakan facility is well-positioned to meet growing demand, with a capacity that spans hundreds of acres. Currently, only 30 acres are utilized, leaving significant
room for expansion when required. This scalability ensures that Mahindra can respond to market growth effectively and continue delivering products to meet customer needs. With a focus on future demand, Mahindra remains ready to scale operations as the market evolves and grows.
How is Mahindra responding to the rising demand for rental equipment and used machines?
Mahindra has experimented with rental models through the ‘Hello Machine’ business. While the rental market in India is still evolving, Mahindra believes it has strong potential to grow into an hourly or usage-based model. Currently, the focus remains on asset ownership, enabling customers to maximize productivity throughout the asset’s lifespan. However, Mahindra continues to monitor the rental market and remains open to participating as the demand for rental and used machines increases.
What sustainability initiatives is Mahindra pursuing?
Mahindra is committed to sustainability with ambitious targets, such as achieving ‘net-zero emissions’ at the Chakan facility by 2030. One of Mahindra’s other manufacturing sites has already reached net-zero water usage. Additionally, Mahindra follows strong ESG (Environmental, Social, and Governance) practices, which include ethical governance, employee welfare, and environmental conservation. Mahindra is recognized as a top company in India and globally for its governance standards, reflecting its commitment to growing responsibly and sustainably.
How does Mahindra ensure preventive maintenance and skill development for clients?
Preventive maintenance begins with rigorous product testing. For example, CEV-V machines have undergone ‘6000 hours of customer testing’, in addition to internal testing. Insights from these tests have allowed Mahindra to reduce service visits from 12 to 7 over the machine’s lifecycle. Mahindra’s ‘iMAXX telematics platform’ plays a key role in preventive maintenance, offering real-time health monitoring and performance diagnostics. For skill development, Mahindra provides ongoing training for service technicians and machine operators through a mix of physical training programs, videos, and hybrid learning methods. These efforts ensure that both Mahindra’s network and customers are equipped to maximize machine performance and uptime.
