We at AJAX are optimistic about the growth in FY 23-24 and expecting around growth of 20% on all product categories

– DEBASIS BHATTACHARYA

Vice President, Ajax Engineering

What are your plans for buama CONEXPO INDIA in terms of product display?

Buama India is one of the flagship Event for Concrete equipment Industry.

AJAX, a legendary concreting equipment player renowned for both its engineering expertise as well as product after-sales support network is truly a world-class leader in providing concreting business solutions that makes concrete sense. AJAX has emerged as next-gen 360° concreting solutions provider that offers a complete range of products that includes self-loading concrete mixers, concrete batching plants, stationary pumps, boom pumps, self-propelled boom pumps, and slip-form paver offering end-to-end solutions that encompasses production, transport, placement, and pavement.

Buama CONEXPO 2023 will be testament to the AJAX’s commitment for Innovation and technological advancement with eight products on display. We are going to display our New SLCM 3500, Self-propelled boom pump [Industry first] and Electric pump as a new range product apart from Batching plant and other products.

From your company’s perspective, please offer your views of bauma CONEXPO INDIA as a business generating platform for the CE sector and what do feel are the strengths of the exhibition?

As we all know that Bauma CONEXPO is an international trade fair for Construction Machinery, Building Material Machines, Mining machines and construction vehicles. We at AJAX are very optimistic about the 6th International Trade Fair which is going to be held from 31st Jan to 3rd Feb as we are going to display our Industry first products in the fair and with limited fairs in the last two years in Industry considering the Pandemic, we look forward for good foot falls to our stall to explore new range of equipment’s on display.

How do you look at the market in India for your range of products?

Focus on Innovation and Indigenization as a way of life at AJAX and we are proud to be a self-reliant Indian company for the past almost 3 decades. Over the years, we have emerged as a ‘360° Concreting Solution Provider’ by delivering cost-optimized products with the state of the art of technology that delivers value and answers customers’ stated and unstated needs.”

The pandemic as put a pause on all the development activities across all sectors and CE Industry also severely hit due to Pandemic in the last two years. The Key infrastructure projects announced by GOI will have a positive impact on the industry.

We at AJAX are optimistic about the growth FY 23-24 and expecting around growth of 20% on all product categories majorly Self-loading concrete mixer, Batching plant and Concrete pumps.

What are the emerging technological trends in your range of products?

Over the last three decades, the need for energy efficiency, higher productivity, easy mobility, and flexibility has been our focus to meet growing customer needs. Increasing urbanization, high-rise residential and commercial buildings, modern industrial infrastructure, and the nationwide rural development programs have resulted in demand for a range of concrete pumping solutions.

Being the Global leader in SLCM segment, we have launched ARGO 3500, the machine designed with the dual engine first of Its kind in the industry. Engine 1 drives the steering and transmission and Engine two drives the DC Valve and drum operation. The Machine offers an output of 3.5m3   with a bucket capacity of 590 litres. The machine offers higher productivity with low fuel consumption and Lower cost of operation.

We Introduced Self-Propelled Boom Pump (SPBP 15ZX) for the first time in India as we committed to technology excellence and product innovation. Self-Propelled Boom Pump – a complete solution that is built on AJAX’s own chassis with 4×4 transmission, three-way steering, a lightweight compact design, and a fuel-efficient engine. The patented product self-propelled boom pump which is again an Industry first which eliminated the need for a truck chassis. The 15m Z shaped Boom Pump mounted on this chassis has a revolutionary design to utilize the full boom length to reach unreachable spaces in less accessible areas and with its 4X4 capability, it can reach anywhere in any terrain making it easing for customer to do difficult, narrow access concreting jobs and deliver concrete effectively. The smaller tight turning radius is the major differentiator between the conventional boom pumps as it enables better manoeuvrability at confined site conditions. Specifically targeting towards tier 2 and tier 3 cities.

We launched higher variant of boom pump with 44 meters as per the market demand comes with versatile 5 section, RZ-fold boom, S valve pumping system, automatic lubrication smooth and precise boom positioning at greater distances. Offers High pumping efficiency with a large discharge and fast suction. The best-in-class benefits includes reliable, stable, Performance, Energy efficient, longer life, Efficient greasing, and twin layer pipeline and so on which ensures smooth operation at challenging workspace.

The slip-form paving technology is one of the advanced forms of technology that is used for the purpose of paving construction works. Slip form paving has been extensively used worldwide for construction of pavements. AJAX has indigenously developed and launched slip-form paver SPX754, the indigenous paver designed and manufactured in India has been incorporated with high-quality components and features on a par with any of the pavers offered by the global players. At Ajax, we also launched the electric concrete pump for the first time in the domestic market.

What are your investments made in the Indian market in terms of manufacturing facility, distribution network and other aspects?

Over the last three years, we have made an investment of 100 Cr to create Design Center and additional state-of-the-art Manufacturing Facility in Karnataka. Headquartered in Bangalore, the company has 3 state-of-the-art manufacturing facilities at

• Obadenahalli [ SLCM Manufacturing]
• Gowribidanur [Batching Plants & Transit mixers]
• Bashettihalli [Stationary Pumps & Boom pumps]

Network: 

AJAX’s support network is spread across the length and breadth of the country, ensuring you are never far away from the timely service when required. AJAX has a wide geographical spread with more than 35 Dealers, 20 Service centres across the Country along with over 100 touch points catering to the sales & after-sales support to its customers. Now, AJAX has started to spread out its wings entering the field of International Business and currently it has its presence in SAARC, Middle East, Far East & African Countries.

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