Through extensive product innovation, we have grown multi-fold in the last 14 years.

Jaideep Shekhar, VP & Managing Director – APAC & EMEAR, Terex India.

What are your views on making India as a global construction equipment manufacturing hub?

The Indian government’s emphasis on infrastructure development and increased budget outlays is expected to create significant demand for construction equipment in the long term. However, realizing India’s potential as a global construction equipment manufacturing hub will require significant investments in infrastructure, technology, and skills development Overall, with the right investments and policies in place, India has the potential to become a major global player. Terex’s recent moves to strengthen its foothold in India’s construction equipment market suggest that there is significant potential for India to become a global construction equipment manufacturing hub. With the launch of new technologies and products such as the Franna brand of pick-and-carry mobile cranes and the EvoQuip range of crushing machines, Terex is positioning itself to capitalize on this growing market.

Tell us on your export market and important initiatives to cater to the requirement of International market?

Terex started its India operations in Hosur in 2009 and now more than a decade later, the company enjoys a strong market presence through its various brands – Powerscreen, Finlay, Terex Minerals Processing Systems (MPS), and Terex Washing Systems (TWS), Franna, Evoquip and Terex Recycling Systems – all of which are providing optimum solutions to major infrastructure projects across India. Through extensive product innovation, we have grown multi-fold in the last 14 years, starting from four models in 2009 to more than 80 models in 2022, covering various brands. We have added new products to our portfolio and developed new variants during the past few years. About 40% of annual production is exported to over 65 countries in Asia, Africa, Europe, Middle East & the USA.

Our new variants of products, such as Pick and Carry Cranes, are being manufactured at our Hosur facility for the Indian market, but we plan to export them to markets in neighbouring countries in the coming years. Overall, Terex’s extensive product portfolio and initiatives show a strong focus on meeting the requirements of both the Indian and international markets.

How is the scarcity of skilled operators affecting the prospects of the construction equipment market?

As rightly pointed out, the major challenge in this industry is the lack of skilled and trained personnel to operate crushing and screening equipment. Terex India has been working closely with its customers to ensure availability of skilled manpower who are adept at operating more technological, intelligent equipment in a safe and efficient manner. A dedicated training centre at the Terex Hosur facility provides advanced training to crusher operators and plant supervisors. This is accredited as a training partner of the Infrastructure Equipment Skill Council (IESC), under Skill India and NSDC program of Government of India.

Terex maintains an extensive product support operation, backed by experienced technical service and parts personnel. At Terex, we appreciate the importance of fast turnaround and guarantee to minimize downtime. This customer-centric approach has helped Terex in achieving success in the segments we enter. We also run training programs at our factory in Hosur where operators from across the country are trained with the best practices of crushing & screening equipment maintenance. We also conduct regular training programs at customer sites to train their operators.

CE manufacturers are now under pressure to manufacture machines which are not only cost effective, but also comply with the emission norms. What are your views on it?  

We are committed to focusing on sustainable infrastructure development and strive to provide sustainable solutions that aim to reduce our overall carbon footprint and have recently launched machines with fuel-efficient hybrid dual-powered technology. Additionally, we are already using Stage IV emission compliant engines and prepared to take up any upcoming emission compliance requirements. From an environmental perspective, we are excited to work with the Indian Government and various municipal corporations on waste management projects and we strongly believe we can offer our expertise and know-how in recycling processes to make a real and lasting impact. The coal sector is also set to grow rapidly for the next few years, so while we already have a range of equipment which customers are currently using in their coal mines, we are also launching new models in Hybrid and dual powered machines, which will further help in reduction of fuel consumption.

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