The company is strategically approaching Excon as a valuable opportunity for business growth.

Vasim Pradhan, Head Sales – India & International Business, Ashar Locker (India)

What specific goals and priorities are you aiming to achieve during Excon 2023?

Excon 2023 will be a very special for us as we will be unveiling our new visual identity. It underscores the company’s dedication to spearheading the transition towards championing the shift toward digitally driven and futuristic approach, in alignment with its current role as a technology leader dedicated to enhancing productivity, efficiency, and sustainability for its clients.

Ashar Locker has undergone significant transformation in recent years. We have strengthened our position globally and aim to build on our technology and innovation to provide industry leading products in the Screening media market. In reflection of this evolution, we are delighted to unveil a modern brand identity and logo that aligns with our purpose and strategic direction.

Can you provide insights into the range of products you intend to showcase at Excon 2023?

At Excon 2023, we will showcase our extensive array of Wire Mesh, Rubber, Polyurethane, and Anti-clogging Hybrid Meshes, alongside the cutting-edge Tufflex screens of the next generation. Our exhibit offers customers the chance to explore our entire product range and engage with our team of experts, gaining insights into the significance of selecting the right screening media for their plants. Over the past few years, there have been notable technological advancements in screening media products. Therefore, we are committed to presenting innovative solutions to our customers at EXCON.

How is the company looking at leveraging this opportunity at Excon for business growth?  

Excon is always special, and we are anticipating huge customer footfall in this edition. The company is strategically approaching Excon as a valuable opportunity for business growth. We plan to leverage this platform by showcasing our complete range of products, including Wire Mesh, Rubber, Polyurethane, and Anti-clogging hybrid meshes, along with the advanced Tufflex screens. Our focus is on engaging with customers directly during the event, allowing them to explore our offerings and interact with our team of experts.

Furthermore, we recognize the significance of technological advancements in screening media products over the past few years. Therefore, our emphasis at Excon is not only on displaying our current products but also on highlighting the innovative solutions we’ve developed. By keeping our customers informed about these advancements and demonstrating their benefits, we aim to solidify our position as a leader in the industry and drive business growth. Additionally, we aim to explore potential collaborations, partnerships, and customer feedback at Excon to further strengthen our market presence and enhance our overall business strategy.

How do you look at your company’s involvement in the smart manufacturing of your products used in construction equipment or your vision for the future in terms of AI, Automation, IoT, Robotics etc?

As a company, we acknowledge the significance of technological disruptions and consistently seek avenues to harness them for the enhancement of our operations and services. Our future strategies centre around innovation, product development, and the augmentation of our digital capabilities to elevate the overall customer experience. We firmly believe that maintaining a leading position in technological advancements will pave the way for sustained growth and success.

Currently, we employ AI for inventory management, and going forward, we envision the prospect of integrating AI into our manufacturing processes. Recognizing the pivotal role of AI automation and robotics in business expansion, we are actively engaged in evaluating the essential infrastructure for a smooth and seamless integration process.

Tell us on your export market for your range of products and important initiatives to cater to the requirement of international market?

Our company holds a notable position in export markets, continuously seeking fresh opportunities to meet the rising international demands. With a resilient distribution network and a dedicated emphasis on customer service, we adeptly address the requirements of our clients on a global scale. Our commitment to research and development ensures that our products not only adhere to international quality standards but also align with the distinct needs of our clients.

In the past decade, we successfully entered prominent markets, including India, the Middle East, Africa, and Southeast Asia. In the upcoming year, our focus is on further expanding our global presence, reaching into markets that exhibit substantial potential for our products.

With the upcoming and ongoing infrastructure and construction opportunities, how do you intend to assess the performance and outcomes of your business for the coming quarters?

Given the upcoming and ongoing infrastructure and construction opportunities, our approach to assessing the performance and outcomes of our business in the coming quarters involves a multifaceted strategy. We will be focussing on Market research, Customer Feedback and Satisfaction, Adaptability and Innovation & Proactively address any regulatory changes that may impact our business operations. By integrating these strategies, we aim to maintain a proactive and adaptive stance in the face of upcoming opportunities in the infrastructure and construction sector. Regular assessments across these dimensions will enable us to optimize performance, capitalize on emerging trends, and sustain positive outcomes in the coming quarters.

What is your perspective on the anticipated market dynamics in the sector you are in?

Our perspective on the anticipated market dynamics in our sector is one of cautious optimism. We recognize that the industry is undergoing significant shifts influenced by various factors. Key trends such as technological advancements, evolving consumer preferences, and regulatory changes are expected to shape the market landscape.

We anticipate a continued emphasis on sustainability and innovation, driving the need for eco-friendly solutions and cutting-edge technologies. Customer demands for more personalized and efficient products and services are likely to influence our strategic approach.

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