At CASE, we are committed to increasing women’s representation from 2% to 20% across all levels.

Shalabh Chaturvedi
Managing Director, CASE Construction Equipment – India & SAARC region

How do you see the role of women evolving in the construction equipment industry?

The construction equipment industry in India is evolving rapidly, driven by technological advancements and increased demand for efficiency. As the industry grows, the role of women is becoming more prominent, especially in technical and operational fields. This shift not only promotes diversity but also brings fresh perspectives that drive innovation and sustainable growth in the sector.

To ensure sustained progress, it is essential to focus on skill development, mentorship, and creating opportunities where women can apply their expertise in real-world scenarios. At CASE, we are proud to contribute to this positive shift through our all-women production line of Skid Steer Loader. This initiative demonstrates that with the right training and support, women can excel in high-precision roles, enhancing both product quality and operational efficiency.

While challenges such as societal perceptions and infrastructure gaps remain, consistent efforts can help create a more inclusive and dynamic workforce. As we continue to strengthen our presence in India, we remain committed to encourage an environment where women can play a key role in shaping the industry’s future.

What are the key challenges women face in this traditionally male-dominated sector?

India’s construction sector is undergoing rapid transformation, yet women remain underrepresented in these industries. Despite progress, significant barriers persist, including gender bias, limited mentorship, and challenges in maintaining work-life balance. The sector often demands long hours, frequent travel, and on-site presence, which can make career advancement more difficult for women. Additionally, accessing leadership roles and entrepreneurial opportunities remains challenging due to systemic hurdles such as limited funding and fewer role models in the industry.

At CASE, we are committed to breaking these barriers and fostering an inclusive workplace. Our all-women production line reflects our belief that diversity strengthens the industry. Through specialized upskilling programs, we empower women to excel in technical and leadership roles. We also prioritize a safe and supportive work environment, enhancing both efficiency and innovation in the construction equipment sector.

The future of infrastructure is not just about building roads and bridges—it’s about building inclusive pathways for talent and leadership. With a concerted effort from businesses, policymakers, and educational institutions, gender diversity in the sector can be accelerated. By doing so, women won’t just contribute to economic growth—they will help drive transformation and innovation in the industry.

What steps has your company taken to promote gender diversity and inclusivity in the workforce?

The construction equipment industry in India is gradually embracing gender diversity, but women still face challenges due to traditional stereotypes. Historically, this sector has been viewed as a male-dominated space, limiting opportunities for women in technical and leadership roles. Recognizing the need for change, CASE has been actively working to break these barriers and create an inclusive environment where talent thrives, regardless of gender.

At CASE, we are committed to increasing women’s representation from 2% to 20% across all levels. Our all-women production line for skid steer loaders in India highlights this effort, proving that technical roles are not defined by gender. We have implemented policies that ensure a safe and supportive workplace, offer flexible work options, and provide career growth opportunities.