Indian equipment manufacturers are evolving each year with implementing new strategies and wiring the market gap, their vision is focused.

Himanshu Sharma, Head – Marketing and Corporate Communications, B&R Automation

How do you see the government’s ‘Make in India’ programme and mission motivating industry to participate in it? How is this helping the construction equipment sector and its allied industries to improve its technological status and competitiveness in the global market?

The macroeconomic growth of the country comes majorly from the business sectors related to manufacturing and urbanisation activities which provide high yield. Make in India program laid down by the government of India is to boost the confidence of investors and manufacturers to build and invest in India.

Our country has a large population and a large market that is consumer-driven, and the expectancy of modern construction solutions, especially in developing areas, is on the rise. When there is a huge market with well-established logistics uprooting for rapid growth, ‘Make in India’ program can benefit the equipment manufacturers largely. The more are demands for modern techniques and solution, the manufacturers imply more of innovative solution to achieve remarkable results and at the same time benefitting the consumer demands. Thus, with manufacturing contributing the major to country’s growth, the initiatives by the government will make the manufacturers become ‘Self-reliant’ and help create entrepreneurship spirit among Indian manufacturers to adopt to new technologies and produce sustainable products in the country for the global market.

Foreseeing the government’s strong commitment and stable sentiments in the market, how do you evaluate your company’s growth in the coming years?

B&R has been a pioneer of automation products and solutions globally. In India, we have successfully completed 25 years of supporting our business partners and maintaining a sustainable approach toward business growth with innovative products and solutions for Indian manufacturers. We put all our knowledge and creativity into developing products like X90 for the construction industry that become trendsetting innovations and provide value to our customers. At B&R, this means offering our Indian customers a complete automation solution that provides maximum flexibility, high performance, and value for money. In years to come, meeting our customer’s needs as per market demands and sustainable approach towards everything we do as a company will be our prime focus. B&R believes in uplifting and providing the perfect solution to the needs of the customers, and we will continue to provide innovative products that will help create an impact in the construction market.

What are your views on making India as a global construction equipment manufacturing hub?

Indian equipment manufacturers are evolving each year with implementing new strategies and wiring the market gap, their vision is focused. Construction equipment industry is the most dynamic and competitive industry. Our country can become a global construction equipment hub with Government support and the distribution of various schemes for implementing technology. Here, technology is the prime catalyst to enhance the construction market. B&R being a technology leader in the market to help the construction industry become globally competitive and has introduced a new mobile automation PC. It is a combination of performance and robust form factor to handle the increasing demands of modern construction equipment applications. Higher efficiency goals in construction applications mean more data to be collected and managed from multiple machines. The Automation PC mobile 3100 is the newest addition to the B&R family of products, which is designed for just those demands.

Tell us about B&R Automation in terms of manufacturing facilities, capacity, products manufactured, end-user industries served etc.

B&R is a member of the ABB Group and has production facilities at the global center for machine and factory automation based in Eggelsberg (Upper Austria). Now that the global supply chain is coming back on track, B&R wants to meet the high customer demand for automation solutions as quickly as possible. The production is now already being significantly expanded at our manufacturing base to meet the existing global demands. In India, we are present with sales offices at 7 prominent cities and Warehouse in Chakan-Pune. We have also expanded our warehousing to 4000 sq-mt with world class facilities and enhanced our training facility for our customers with a view that innovations around machine and factory automation will play an essential role in unlocking the potential of future industrial processes in all industry sectors like construction, food and beverage, pharma, packaging, automobile, and agriculture.

What are the challenges that you face and what are your suggestions to further ease a business-friendly climate?

The market in last 2-3 years has witnessed some of the challenges that was never thought of, yet it has been running and resulting in exponential growth. All of these was possible because each one of us stood by each other striving hard to ease all uncertainties. One should always look ahead setting our sights on future and invest our knowledge and expertise in developing products that provides value
to the industry. This inspiration and vision will further ease every concern. At B&R, this means offering our customers a complete range of automation products and technology solution that provides maximum flexibility and economic efficiency to keep our customers ahead in the game. From customized products to large-scale series production and trendsetting innovations, meeting our customers’ needs is our focus.

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