Constant innovation based on customer surveys and our inhouse R&D research is what differentiates Propel from its competitors.
V. Senthilkumar Managing Director, Propel Industries How do you rate your company’s journey so far and what do you think are the major factors contributing to your success saga in the construction equipment
– V. Senthilkumar
Managing Director, Propel Industries
How do you rate your company’s journey so far and what do you think are the major factors contributing to your success saga in the construction equipment industry?
Propel started its operations in late 2009 and it has rapidly grown to become the fastest growing Crushing and Screening equipment manufacturer in India. Propel now has a range of 130 plus equipment and 1500 plus customers. A passion for innovation, single minded focus on delivering highest ROIs for the customer and excellent after sales support- these are the factors which have driven Propel’s high growth trajectory.
What has been the shift in buying patterns from the end-user segment?
There has been a consistent shift towards higher capacity plants. Where once 150 TPH and 200 TPH plants were popular now customers are shifting to 250 TPH and 300 TPH plants. The reason is simple – higher capacity plants provide better ROIs for the customer. Track Mounted equipment are also gaining popularity due to easy mobility and faster set up time.
Dual powered equipment are also gaining ground – Propel has dual powered track equipment powered by either electricity or diesel providing customers great flexibility in operation and lower running costs. Customers are also increasingly opting for environmentally friend solutions, for e.g., Washing Systems where water is recycled more efficiently.
Tell us about the technological trends in your range of products?
IoT, AI and Big Data are proving to be real game changers for the entire Construction Equipment industry. At Propel we have incorporated IOT technology to primarily improve equipment uptime and to optimise plant performance. A system of sensors and alarms alerts our service crew or the end users so that preventive action us taken before any major breakdown. Big Data received from continuous monitoring of plant performance is used to better optimise the performance of the plant. With the machine operational data, we collect we are able to give customers MIS reports giving them complete machine performance data and areas to improve productivity.
What differentiates your company from other competitive players in the construction equipment space?
Propel has a laser focus on providing industry best ROIs to the customer. Constant innovation based on customer surveys and our in house R&D research is what differentiates Propel from its competitors. We are always striving to stay ahead in all areas- R&D, improving productivity and uptime of our equipment and providing excellent after sales support.
What products are being showcased / launched at Excon and what will be your focus of display?
We will be launching several new equipment at EXCON 2022 – Track Mounted Scalping Screen, Track Mounted Cone with On-Board Screen, 350 TPH Gyratory Cone, 350 TPH Cone Crusher and Integrated Washing System. We will be showcasing our various IoT based innovations and products like motorised pulleys, geared motors,magnetic separators, modular conveyors etc.Propel has ventured into concrete equipment manufacture-Concrete Batching Plants and Concrete Mixers which will be on display in the expo.
What motivates you to participate at this Expo?
EXCON has always been a huge platform for Propel to boost our growth and launch our new equipment. This expo helps us acquire new customers, vendors and finance partners. It is also a place to interact with our existing customers and exhibit our upgrades and innovations to them. Customers also get to see our products and experience first-hand the superior build quality and technology.Team Propel is eagerly awaiting EXCON 2022.
What are your expectations from Excon, especially after a period of lull due to Covid 19 pandemic?
EXCON 2022 is the first major CE expo happening after the pandemic and we are hoping it will provide a huge boost to Propel. We are confident that visitors to our stall will be impressed by our new product launches and the various innovations and upgrades we will be showcasing.
What is your insight on your company’s road map for next three years?
Propel plans to take full advantage of the government’s huge push on infrastructure development. We are planning to focus more on our higher capacity plants, mobile equipment and dual powered equipment. We plan to launch new equipment on a regular basis to serve the ever evolving needs of the construction and mining sectors. We also plan to increase our exports and enter new markets.
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