Sustainability lies at the core of Greaves’ vision, shaping both our product innovation and strategic direction

Narasimha Jayakumar
CEO, Greaves Retail

What were the key takeaways and highlights from bauma CONEXPO 2024?

Greaves Retail, a division of Greaves Cotton Limited, has built a strong reputation for delivering reliable and innovative solutions in clean mobility and energy over the years. With decades of engineering expertise, the division has continuously expanded its offerings, making a significant entry into the construction equipment sector.

At bauma CONEXPO India 2024, Greaves Retail marked a significant milestone by showcasing its innovative product portfolio tailored for the construction equipment sector. The event was an ideal platform to present our Electric Scissor Lifts, Electric Boom Lifts, Mini Excavators, and High-Frequency Internal Concrete Vibrators.

The exhibition also fostered essential industry conversations around sustainability, digital transformation, and operational efficiency. By showcasing our latest technologies, Greaves Retail reinforced its role in supporting India’s infrastructure development through clean, sustainable, and cost-effective solutions.

Bauma CONEXPO India 2024 provided an excellent opportunity for building valuable connections with key stakeholders, including exhibitors, buyers, and policymakers, while allowing Greaves Retail to strengthen its position as a key player in the ongoing growth of the construction equipment market. The event highlighted not only technological advancements but also the importance of innovation in driving the future of the construction sector.

What were your company’s insights into technological advancements and product innovations showcased during the event?

At bauma CONEXPO India 2024, Greaves Retail had the opportunity to gain valuable insights into the latest technological advancements and product innovations that are transforming the construction equipment sector. The event showcased a variety of cutting-edge solutions, reinforcing the growing trend towards sustainability, efficiency, and safety in construction machinery.

Operator safety was another key focus during the event, with many products featuring advanced safety features like overload protection systems, automatic braking, and intelligent machine controls. This is in line with Greaves Retail’s commitment to ensuring safety on construction sites. For example, our scissor lifts and boom lifts are designed with overload sensing and automatic braking features, which make them safer and more reliable for use in high-rise and large-scale infrastructure projects.

We also saw significant advancements in materials and design, with a noticeable shift towards lightweight yet durable components in construction machinery. This trend not only enhances the mobility and ease of operation of equipment but also contributes to improving fuel efficiency and reducing environmental impact. Our range of electrified construction equipment fits perfectly within this shift, offering eco-friendly solutions without compromising on performance.

Overall, bauma CONEXPO India 2024 was a valuable platform for Greaves Retail to witness the technological evolution within the industry. The insights gained from the event will help guide the development of our future product innovations, ensuring that we continue to offer cutting-edge, sustainable solutions that meet the growing needs of India’s infrastructure sector.

What is your approach to sustainability, and how does it integrate with your product offerings?

Sustainability lies at the core of Greaves’ vision, shaping both our product innovation and strategic direction. Our latest range of construction equipment reflects this commitment by incorporating state-of-the-art electrification technologies. These innovations deliver zero-emission and zero-noise solutions setting a new standard in eco-conscious construction while optimizing performance and lowering operational costs.

Focusing on advanced technologies, our Aerial Work Platforms (AWPs) and Internal Vibrators are designed to empower businesses to achieve operational efficiency while lowering their environmental impact. These innovations exemplify our dedication to bridging industry needs with sustainability objectives.

Our approach reflects a broader commitment to driving eco-friendly practices in infrastructure development, bridging the gap between industry demands and sustainability imperatives. Through these efforts, Greaves Cotton continues to contribute meaningfully to a greener, more sustainable future.

With India’s rapid urbanisation and large-scale infrastructure projects, there is a rising demand for specialised equipment that can handle the challenges of high-rise construction and confined space operations. The need for scissor lifts and boom lifts for aerial access is growing, while mini excavators continue to gain popularity for their ability to work efficiently in tight spaces.

At Greaves, we are committed to advancing these trends, expanding our product portfolio, and supporting India’s infrastructure ambitions. The next few years offer immense growth opportunities, and we are excited to continue innovating and contributing to the sector’s development.