Tata Hitachi is a market leader in excavators, with the widest range of products to cater to almost every customer need.

BKR Prasad
General Manager – Marketing, Tata Hitachi Construction Machinery Company

What specific goals and priorities are you aiming to achieve during Excon 2023?

EXCON is a premier construction equipment and technology trade fair that has both a national and international participation. The exhibition provides an exceptional platform for participants to leverage the opportunities in the construction equipment industry in India.

EXCON has emerged as a mega business event, attracting stakeholders with its sheer size and the range of products showcased.

We at Tata Hitachi are gearing up, to launch new products and showcase our solutions to customers. We look forward to EXCON as an opportunity to provide customers, policymakers, and other attendees a first-hand touch and feel of our machines, which is important in an industry like ours. The forum also provides us with an opportunity to demonstrate our technologically advanced and future-ready solutions, including our green range of equipment that comes with the promise of building a sustainable tomorrow.

The key priority is to communicate to our customers and stakeholders about our long-standing engagement with building the infrastructure of the country with our wide range of products, as well as introduce cutting-edge innovative solutions that are designed to improve our customer’s profitability.

In this direction, the underlying theme of our participation at Excon this year will continue to be our motto, ‘Chalo Desh Banaye.’ Under this larger theme of nation-building, we will also commemorate 60+ years of our operations by showcasing our range of machines and attachments to signify our avowed mission to boost localization while introducing state-of-the-art international technology.

With this, we continue to invest in building and strengthening the Tata Hitachi brand as a one-stop shop for reliable solutions for our customers.

Can you provide insights into the range of products you intend to showcase at Excon 2023?

During this Excon, we will exhibit our range of compact, infra, and mining equipment, including our CEV-IV-compliant SHINRAI backhoe loaders and TL340H PRIME Series hydrostatic wheel loaders. We will also be introducing new additions to our product portfolio, which include the ZW225, our all-new 5-tonne wheel loader, and our new cutting-edge indigenously developed mini excavator. Also, our support solutions on display will include a range of attachments, genuine spare parts, and our array of service offerings, along with a few technologically advanced futuristic models in-line with a sustainable future.

We will also be showcasing ZAXIS 490H ULTRA and EX235 LC-VR machines, designed with precision to meet diverse customer needs. These advanced technological marvels offer unparalleled efficiency, ensuring optimal performance across industries. Their features and intelligent design promise enhanced productivity and versatility, making them invaluable tools for tackling specialized tasks.

How do you look at your company’s involvement in smart manufacturing of machines or your vision for the future in terms of AI, Automation, IoT, Robotics etc?

Both of our manufacturing plants (Dharwad and Kharagpur) have state-of-the-art manufacturing facilities in all the processes being used, such as the high-end robots used in welding, CNC machining centres, cutting-edge painting facilities, including ED painting lines, and the latest conveyorized assembly lines as well as manual workstations. Also, we are in the process of implementing Industry 4.0 with interconnected processes for real-time data capture and display.

The key areas that we are focusing on leveraging digital technology include improvement of factory productivity, improvement of maintenance service, inventory visualisation, and 100% quality-assured production. We constantly identify projects based on these themes and scale them throughout the organisation.

With the upcoming and ongoing infrastructure and construction opportunities, how do you intend to assess the performance and outcomes of your business for the coming quarters?

The domestic construction equipment (CE) industry has crossed the milestone of 100,000-unit sales in 2022-2023. The positive performance has been consistent across key segments, particularly in excavators, backhoe loaders, and wheel loaders within the earthmoving category, which aligns closely with Tata Hitachi’s product range.

Similarly, in the first half of the current financial year, domestic CE sales have increased by >20% YoY. The positive trends in the CE industry underscore the significant potential for growth and development in the infrastructure and construction sectors in the coming years, leading to an increased demand for CE.

Tata Hitachi is a market leader in excavators, with the widest range of products to cater to almost every customer need across diverse applications.

In this context, we can interpret that the future offers immense opportunities for Tata Hitachi to grow and leverage the opportunities offered by the growth in the economy of the country. On the same basis, Tata Hitachi will continue to leverage its strengths to take advantage of these opportunities through investments in products and services, as well as by extending and investing in dealer partners. Tata Hitachi will also be introducing newer products across the excavator range, keeping in mind both customer and emerging industry requirements tailored to their needs.

This has significantly contributed to the growth of Tata Hitachi’s range of equipment and will continue to grow in the coming quarters.

Could you elaborate on your company’s initiatives and progress in creating eco-friendly products?

Sustainability is at the core of everything what we do at Tata Hitachi. We are deeply invested and committed to reducing our carbon footprint using eco-friendly technology and practices.

Tata Hitachi promotes the eco-friendly design of our products and services. Apart from ensuring that our wheeled equipment adheres to the regulatory requirements of CEV-4 emission norms, we are also working to ensure that our excavators are compatible with futuristic emission norms. In addition, we also maintain the target of reducing fuel consumption for all our products and models through engineering innovations. With our TL340H PRIME, we are also the first and only manufacturer in India of hydrostatic wheel loaders that assure fuel savings to the tune of 20% over conventional wheel loaders. Also, Tata Hitachi excavators are very well-known in the market for their fuel efficiency, and we continue to enhance their productivity. Our machines also come with lead- and chrome-free paints.

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