‘Substantial growth’ planned for Hyundai

Hyundai Construction Equipment Europe (HCEE) is planning substantial growth, with a host of new and improved machines, a leading role in the move to a zero-carbon future and a doubling of sales over the next three years. Sales and Marketing Director Dr Hubertus Muenster talks Construction Europe through the plan.

‘Substantial growth’ planned for Hyundai
Hyundai Construction Equipment Europe

Hyundai Construction Equipment Europe (HCEE) is planning substantial growth, with a host of new and improved machines, a leading role in the move to a zero-carbon future and a doubling of sales over the next three years. Sales and Marketing Director Dr Hubertus Muenster talks Construction Europe through the plan.

Hyundai Construction Equipment (HCE) should be considered something of a sleeping giant in the European machinery market. The company’s parent Hyundai Heavy Industries Group acquired a controlling interest in fellow South Korean manufacturer Doosan Infracore last year.

Though keeping the two companies separate, this will inevitably lead to some crossover in technology, along with synergies in new product development, manufacturing and procurement.

“We will extend the range, but not into all market sectors,” said Dr Hubertus Muenster, Sales and Marketing Director of HCE’s European equipment business.

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