Marketing has evolved rapidly during the last one year, especially after the pandemic.
Amit Deokule General Manager- Sales & Marketing, Nord Drivesystems Pvt Ltd. Branding is an essential promotional tool. How do you channelize this tool effectively? Brand positions as a premium and quality product trouble-free and offers
Amit Deokule
General Manager- Sales & Marketing, Nord Drivesystems Pvt Ltd.
Branding is an essential promotional tool. How do you channelize this tool effectively?
Brand positions as a premium and quality product trouble-free and offers value for money. Our brand position we would modestly rate in the top, maybe 1 or 2 positions. We believe in promoting our quality than just pushing products in market. We focus on effective marketing at fewer experience ways both combined – tradition and novel social media methods.
Tell us about the different branding strategies used to create a strong customer connect?
Being a global organization, we have a strong marketing mix designed by keeping all our subsidiaries in mind. All marketing strategies whether traditional or digital are effective in their unique way. Marketing has evolved rapidly during the last one year, especially after the pandemic. The pandemic has accelerated many processes. We are dealing with topics today that have not been relevant some time back. These include online seminars, online meetings, digital trade fairs, social media and many more. We focus on becoming better and developing innovative drive solutions for more than 100 branches of industry. We are always listening to our customers’ needs and wants and transform them into sustainable products and concepts. With around 48 companies in 36 countries worldwide, we are close to our customer. For more than 55 years, we have been meeting highest quality standards with our expertise, experience and high-depth of production. All quality-determining components are produced in our own factories and we are currently operating eight production locations with cutting-edge technology. We are developing the future of drive technology worldwide.
Logo / tagline is an extremely critical element for brand recall. Tell us about the factors that contribute towards the same.
It is the first thing that catches the eye of the customer / reader and as it has fit the adage, “The first impression is the last impression”. It means that it is important to have a good first impression so that the customers can identify the brand by looking at the logo design or the color combinations used. Our logo itself indicates we operate into gear or power transmission Industry and drive electronics Industry.
How does effective branding aid to garner trust among various end-user segments?
Our ‘Brand’ is the source of promise to our consumer. Our strategic marketing plan serves as a guide to understanding the purpose of our key business objectives and enables us to align the plan with those objectives. Branding doesn’t just count during the time before the purchase—the brand experience has to last to create customer loyalty. And this enables us to stand confidently in the market and serve almost more than 100 industries including food and beverages, steel, cement, material handling, chem/pharma, intralogistics, textile etc.
NORD quality is unique. NORD drive solutions are of the highest precision and are optimally suited for use in demanding applications. We continually invest in the most modern production systems to ensure the high quality standards that we have set for ourselves. Only high-quality materials and standard parts are used within production – after careful checking of quality, structure and rigidity – and all production stages are subjected to hard quality controls. You can rely on thoroughly checked and practical functionality and operational reliability.
What is the distinguishing marketing factor that makes you stand out in the competitive construction equipment sector?
We are complete drive solutions from a single source. The NORD product package provides an optimal and individual drive solution. Each of the variants combines: the highest product quality, short planning and assembly times, high delivery availability, and a good price/performance ratio. We optically canvass ourselves and our products and keep improving upon. That is the ways to stay ahead not just focus the competition and put ourselves forward. As we have perfectly suitable products for the application demands – this clearly shows how we are ahead of the competition. For us, our policies revolve around customer and their requirements and we continuously work on product efficiency improvement, innovation, etc. To offer improved efficiency not only to our products, but for overall system efficiency.
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