MAHINDRA launches the New BSIV CONSTRUCTION EQUIPMENT RANGE
Announces entry into lower HP BHL segment with EarthMaster SX Smart50. Mahindra & Mahindra Ltd., part of the USD 19.4 billion Mahindra Group, today introducedits BSIV compliant construction equipment with the launch of the new BSIV compliant Motor Grader
Announces entry into lower HP BHL segment with EarthMaster SX Smart50.
Mahindra & Mahindra Ltd., part of the USD 19.4 billion Mahindra Group, today introducedits BSIV compliant construction equipment with the launch of the new BSIV compliant Motor Grader – Mahindra RoadMaster G9075 & G9595& Backhoe Loader – Mahindra EarthMaster SX,VXunder the aegis of its Construction Equipment business.
Speaking on the occasion, Jalaj Gupta, Business Head, Mahindra Truck & Bus and Construction Equipment., said, “Keeping with our brand purpose for the Construction Equipment business, to guarantee prosperity for our customers, we are now introducing our BSIV range of Mahindra EarthMaster Backhoe Loaders. We are a challenger brandand our aim is to provide our customers with best-in-class solutions which provide high reliability and low owning and operating costs, thereby improving their productivity and profitability.”
Gupta further added, “With advent of new emission norms for Construction Equipment industry, today we are pleased to launch our BSIV compliant range of the Mahindra RoadMaster Motor Graders as well. Thesetough and reliable products have been designed and developed in India after an in-depth understanding of the needs of the consumers, which is the hallmark of Mahindra’s product development process.”
The entire MCE BSIV range will have a robust iMAXX telematics solution providing customers with diagnostic, prognostic, and predictive fleet management along with many other category leading features. True to the company’s belief of providing disruptive services, we are reaffirming our assurance of superior performance, higher uptime and lower operating and owning costs, thereby higher profits.
Mahindra Construction Equipment (MCE) is a truly Indian Construction Equipment OEM that designs and manufactures machines customized to the needs of Indian customers since 2011. MCE is committed to providing a disruptive customer value proposition of assured higher profits and have a winning range of Backhoe Loaders, EarthMaster and Motor Graders, RoadMaster (17% market share).
Mahindra EarthMaster BSIV & SX Smart50
With BSIV introduction the entire EarthMaster Range of Backhoe Loaders is enhancedboth in terms of productivity and features. Powered with a reliable 74 HP CRiMahindra Engine, it now has 13% higher torque compared to BSIII leading to improved machine’s loader efficiency. With improved hydraulic system which has a higher flow handling capacity, and other improvementsleads to overall production capacities improvement of 10%. With quintennialand unique features as Banana Boom, joystick lever, robust design, and bigger buckets, EarthMaster range is well suited for all types of backhoe applications be it mining, trenching, crushers, building construction or any other work in construction industry. It would be available in two variants – SX & VX.
SX Smart50 is a product in a new low range HP category which is anoptimum solution for the hirer segment. The product is created with proven Mahindra 50HPDitechBSIII engine and optimized hydraulics to provide equivalent Backhoe productivity as 74HP. SX Smart50 compliments the requirement of price sensitive customer in a highly competitive low margin segment.
New EarthMaster Range comes with ergonomically designed keeping operator comfort at the forefront. With tinted glass, coat hanger, mobile and water bottle holder among others, improved feature packed cabin makes it comfortable and safe to our operators. The aim to provide more profit and property to our customers, EarthMaster range is designed.
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