Tata Hitachi specializes in an extensive range of customized attachments that meet the demands of specific industry applications.

BKR Prasad, General Manager, Marketing, Tata Hitachi

Briefly introduce your company, highlighting its core values, and mission in the manufacturing of construction equipment attachments.

Tata Hitachi Construction Machinery Pvt Ltd, is a joint venture between Tata Motors Limited (40%) and Hitachi Construction Machinery Company Limited (60%), Tata Hitachi provides world class construction equipment to address India’s infrastructure and mining needs. Focused on developing global standard products to suit Indian working conditions, the organization’s product line-up includes a wide range of excavators, backhoe loaders, wheel loaders, dump trucks and a range of attachments. Moreover, we offer comprehensive range of support solutions such as full maintenance contracts, annual maintenance contracts, extended warranty. We are also present in remanufacturing, used equipment and rentals business.

Our aim at Tata Hitachi is to create a differentiated brand in the marketplace by delighting customers through a positive quality experience that goes way beyond a transactional one. The company’s promise of quality is delivered through our processes, products, after-sales service and support solutions, spare parts – all delivered through our vast distribution network.

The three guiding principles for Tata Hitachi are:

First – Right machine at the right time: To eliminate the waiting period for customers: reduce gaps in forecasting – stabilise production schedules in sync with market needs, thereby reducing inventory build-up.

Second – Fix it right the first time: From a production point of view, detect defects when they occur and automatically stop production so that an employee can fix the problem before the defect continues downstream. This reduces costs and is more effective than inspecting and repairing quality problems after the production run. Also, from a service point of view, we fix machine problems during the first site visit of the skilled service engineer to minimise downtime for our customers.

Third – Quality is not only what we produce, but what we deliver. Not only does the company believe in making quality products but its focus is on ensuring a quality delivery process. This ensures the machine which reaches the customer is of the same quality as that manufactured by the plant. Starting from product to after sales and service, it aims to delight the customer every step of the way.

Tata Hitachi believes that through a strict adherence to these principles it can create customer delight and prevent brand substitution in the marketplace. The testimony to its efforts is its undisputed market leadership in the country.

Being a customer-centric organisation, the company has built a strong, pan-India distribution network of 50+ dealers. It has touch points within easy proximity of the customer site that facilitate quick turnaround time. The wide network of branches, regional offices, parts warehouses and workshops support the dealers in providing reliable solutions to customers.

What types of construction equipment attachments does your company specialize in?

Tata Hitachi specializes in an extensive range of customized attachments that meet the demands of specific industry applications. Our expertise extends across applications such as Urban Development, Inland Waterways, Irrigation, Demolition/ Crushing, Material Handling, Metal Recycling, Mining, Tunnelling and many more.

Our extensive line-up includes rock breakers, hydraulic and mechanical quick couplers, augers, clamshell buckets, Orange Peel grabs, drum cutter, wood grapples, compactors, mulchers, hedge trimmers, magnets, vibro rippers, Super long reach, crushers, shears, slurry pumps etc. At Tata Hitachi we are committed to provide solutions that enhance efficiency and performance in construction projects across diverse sectors.

How does your company prioritize innovation in the design and development of construction equipment attachments?

At Tata Hitachi, we are dedicated to ensuring that our construction equipment attachments are nothing short of top-notch. This commitment is reflected in our meticulous design and development process, where we collaborate closely with both internal and external stakeholders to ensure that every aspect meets the highest quality standards.

Our approach is comprehensive and thorough. We meticulously analyse customer feedback, industry trends, and market demands to identify areas for innovation and improvement. By keeping a close eye on rules and government policies, we ensure that our products not only meet regulatory requirements but also align with evolving industry standards and best practices.

Our primary focus is on delivering innovative solutions that address the real needs of our customers. Whether it’s developing a specialized attachment for a specific job or introducing entirely new concepts to the Indian market, we strive to push the boundaries of possibility. Our goal is simple: to make construction work easier, safer, and more efficient for our customers.

With a steadfast commitment to excellence and a relentless drive for innovation, Tata Hitachi is dedicated to revolutionizing the construction equipment industry one attachment at a time.

Can you share any recent technological advancements or innovations that set your attachments apart in the market?

Tata Hitachi has been industry leader in bringing upon quite a few attachments in the Indian market. We have complete range of attachments to cater to the recycling industry and the newest introduction is EX235LC-VR, a first of its kind indigenous solution used in vehicle scrappage industry. The machine’s performance surpasses traditional recycling equipment in terms of efficiency, precision, and reliability. It integrates cutting-edge Japanese technology and a make-in-India initiative to streamline the recycling process, leading to higher productivity and reduced waste. Compared to standard vehicle recycling machines, this innovative solution offers superior performance and unmatched innovation. It stands out with its improved stability, durability, and ease of maintenance.