WOMEN EMPOWERMENT

My career in the tire industry has been a journey full of passion, challenges and achievements. Since the beginning, I have tackled a traditionally male-dominated environment with determination, proving that skill and dedication have no gender.

At BKT, I have enjoyed the privilege of developing marketing strategies able to combine innovation and storytelling, thus helping to create brand value and make it known to industry leaders. Among the most rewarding experiences are projects that pushed beyond creative boundaries while improving customer experience and interaction.

What makes this journey truly special are the people I have met along the way: colleagues, mentors, and young professionals who keep inspiring me every day. Their passion fuels my commitment to continuous growth and improvement.

I strongly believe that industries evolve when women lead. This is why we support as a company several initiatives rewarding women's work and telling success stories centered on the role of women, making us the voice of a positive change. I am proud to be part of this transformation and to contribute to a future where talent and dedication will define success.