There needs to be encouragement for greater participation of women in the CE sector.
The CE industry in general is evolving and there are technological advancements, changing workplace cultures to promote diversity.
Neena Nikam
Head - Marketing Communications & CSR, Wirtgen India
How do you see the role of women evolving in the construction equipment industry?
The CE industry in general is evolving and there are technological advancements, changing workplace cultures to promote diversity. More women are entering traditionally male dominated roles such as on the shop floor, driving equipment and more. Women are also seen taking up leadership positions in companies which foster inclusive workplaces and have stricter policies on discrimination.
What are the key challenges women face in this traditionally male-dominated sector?
Women traditionally have to navigate through barriers like gender stereotypes and unconscious biases, due to perceptions that this is a male dominated sector traditionally. The biases may be unintentional at times. Also, there could be a resistance to change, accept and adapt. Long work hours, remote jobsites and travel may make work life balance difficult for women. There may be inadequate infrastructure and women inclusive facilities which can be a factor.
What steps has your company taken to promote gender diversity and inclusivity in the workforce?
There have been diversity programs, more recruitment of women from the shop floor level up to senior positions. Awareness about and implementation of anti-harassment policies, equal pay and flexible work options have been initiated. Programs on diversity engagement and mentorship are made available.
What more can the industry do to encourage greater participation of women in the construction equipment sector?
There needs to be encouragement for greater participation of women in the CE sector. To start with more opportunities for career growth and leadership should be initiated along with intentional hiring for suitable positions. Setting up goals for diversity and women recruitment can be a starting step. Success stories of women need to be shared through various platforms, social media and industry events. Flexi work policies and adequate facilities of infrastructure need to be implemented to encourage more women workforce. By actively implementation of specific strategies, the barriers can be broken down to create a diverse inclusive workplace in this industry.
