Our goal is to continuously improve the versatility and value for money of our products
India is by far the largest market for pick and carry cranes globally, and the company is seeing an increasing demand for safe equipment in the country. As many as 9000 pick and carry cranes are sold in India every year. Australia – which is the second largest market for cranes sells about 300 units annually. The shift in demand (for safer cranes) in the Indian market is being driven majorly due to shift in safety requirement by legislation and global companies coming in with advanced technologies.
– JAIDEEP SHEKHAR
Managing Director, Terex India
How is the heavy lifting / crane market progressing in India? What are the demand drivers? What is the role of safety in your equipment? And any other added features.
India is by far the largest market for pick and carry cranes globally, and the company is seeing an increasing demand for safe equipment in the country. As many as 9000 pick and carry cranes are sold in India every year. Australia – which is the second largest market for cranes sells about 300 units annually. The shift in demand (for safer cranes) in the Indian market is being driven majorly due to shift in safety requirement by legislation and global companies coming in with advanced technologies. Our priority is safety of our customers and employees in any situation or environment. The Franna crane’s main selling point is its safety and strength in lifting heavy loads, and with the newly launched models ensuring up to 25% greater safety. With a maximum rated capacity of 17 tonne, the FR 17 provides operators with the flexibility and versatility to cater for several different lifting applications. This 4WD crane has been designed with clutch free operation and is available with front outriggers in the Indian market. Also, this machine comes with a dragging winch and a man basket attachment on customer demand.
What are the challenges in the heavy lifting equipment industry?
The Indian market is cost-conscious, but there is an increasing focus on safety. The Franna crane, which has all the necessary safety features including a safety radar, (currently available in Australian market), is a premium product that offers safety, quality, functionality, and a return on investment. While the initial cost of a product is important, the total cost, which includes operating costs, maintenance, and servicing, is equally significant in the long run. To be competitive in pricing, the company is localizing as much as possible to bring prices down and offer a competitive total cost of ownership. However, the company’s ethos is centered on making safe and quality equipment, which they believe will ultimately win over price in the long run. Different markets will have varying price points, but the company will compete on value rather than price.
With the heavy increase in the expenditure for infrastructure development in this country, how do you think you are going to utilise the opportunity? Are you planning to add more products in the future?
Our goal is to continuously improve the versatility and value for money of our products, and this year at Bauma we introduced two new cranes to achieve that.
Debuting for the first time in India, the Terex Cranes RT 45i is a 360-degree Rough Terrain crane, designed with the state-of-the-art technology to create a benchmark for Indian standards. At 3 meters, the RT 45i has the capacity to lift 45 tonnes of weight and has been one of the most sought-after lifting applications in projects and industrial requirements. Meeting all Indian market requirements, the advanced and easy to move crane provides customers with an electronic high torque engine, fully automatic power shift transmission, 3 steering modes, fully powered proportional 4 section boom and electro proportional joy sticks.
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