At CASE, we are integrating state-of-the-art technology into our machinery.

Puneet Vidyarthi, Head of Marketing and Business Development, India & SAARC – CASE Construction Equipment           

How has the demand for compaction equipment evolved in the Indian market over the past few years?

According to recent reports, the compaction equipment market is around 4,000 machines annually and the market is anticipated to flourish at a healthy CAGR of 6.4 per cent between 2023 and 2033. indicating a significant increase in demand. This growth can be attributed to various factors, such as the increasing need for road and highway construction, infrastructure development, and maintenance projects in the country. The Indian government has launched initiatives such as the National Infrastructure Pipeline (NIP), the Bharatmala Pariyojana and the Smart Cities Mission to improve the country’s infrastructure, which has further boosted the demand for compaction equipment. Additionally, the construction industry is experiencing a shift towards mechanization and automation, which has increased the demand for advanced compaction equipment. The availability of rental services for compaction equipment has also contributed to the growth of the market.

What technological innovations has your company implemented in its compaction equipment to enhance performance and efficiency?

At CASE, we are integrating state-of-the-art technology into our machinery. Our equipment incorporates intelligent functionalities aimed at optimizing performance, ensuring security, and enabling real-time monitoring. With SiteWatch technology, users can remotely monitor machine status, fuel consumption, and receive service alerts for proactive maintenance. This technology aligns with the AEMP 2.0 Telematics standards for efficient fleet management. Such smart capabilities in our equipment deliver instant insights into fuel consumption, battery status, and security, facilitating maintenance tasks and minimizing downtime.

What measures does your company take to enhance customer satisfaction and address concerns?

We, at CASE, understand the pivotal role of aftermarket services as a key differentiator in ensuring customer satisfaction and success. Our dedication to providing a holistic ownership experience extends to delivering exceptional after-sales services and solutions.

In India, we have established an extensive network comprising 70 dealers and 200 touchpoints, all staffed by highly trained and certified professionals. This vast network guarantees that our customers receive top-notch aftermarket support, including swift assistance and expert guidance. To enhance the efficiency of our service offerings, we operate a cutting-edge 75,000 square feet central warehouse in Indore. This facility is capable of stocking an impressive 13,000 SKUs at any given time, enabling us to efficiently meet the needs of our customers. Additionally, we maintain two depots in Faridabad and Guwahati strategically positioned to ensure easy access to our services across India.

Furthermore, All CASE equipment, whether light or heavy machinery, comes with a standard base warranty of one year from the delivery date. Understanding that each customer’s requirements are unique, we offer various extended warranties and service packages through our ‘CASE Protect’ and ‘CASE Care’ programs.