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Ajay Aneja
Brand Leader,
CASE India.

 

We believe that as women have added value in the form of improved quality, exceptional attention-to-detail and high output capability, we need to ensure that we have higher number of women workforce deployed for different roles, states Ajay Aneja, Brand Leader, CASE India. Excerpts from the interview…

 

 

Could you please spell out Case India’s vision on gender diversity?

At Case India we believe that gender diversity is vital to a workplace. We strongly feel that mixture of viewpoints, ideas and market insights, which enables better problem solving, leads to a better business performance. We believe that hiring a diverse workforce can improve a company’s performance. At Case India we have made gender diversity a business priority.

 

How do you assess the concept and scope for gender diversity on the shop floor and what are the initiatives taken to step up the same?

We as an OEM focus to hire diversified workforce, substantial part of which are women employees.  In order to maintain the gender balance and create a happy work environment, we plan to focus on engaging more women on the shop floor.

We believe that as women have added value in the form of improved quality, exceptional attention-to-detail and high output capability, we need to ensure that we have higher number of women workforce deployed for different roles.

With automated machines and mechanised shop floor to do heavy lifting / haul jobs, we can create more job opportunities for women on shop floor. Additionally, the manufacturing companies are supporting policy intervention; earlier the shop floor timing for women were one shift 9-6 pm, now the government is opening up by letting the states amend their respective factory rules to give women an equal opportunity, by encouraging them to work in all shift. The above initiative will help companies to hire more women on shop floor there by benefitting companies and women workforce in the long run.

 

What are the initiatives taken to ensure safety and quality working environment in the company premises?

To propagate safety and quality environment for women employees, all facilities are kept under CCTV surveillance. We imply proper code of conduct / policies, code of business principles compliance and performance mana­ge­ment systems, grievance mecha­n­­i­sms, awareness-raising and training for the employees. The company also provides transportation with security personnel for female staff for all shifts.

 

Tell us steps initiated to ensure ‘zero discrimination’?

At Case India we firmly believe of giving ‘chance to the best talent’. We do not discriminate on gender basis; we understand that an individual has one’s own set of approach towards the job. At Case India we ensure that equal growth opportunities are provided and also equal set of challenges and tests. We try to gain insights from both women and male employees for cumulative approach. We also provide training and treat the employees equally and nurture the talent.

 

What are your plans to improve the ratio of women employees on the shop floor?

At Case India we maintain a gender balance while recruiting. This improves our employee ratio and helps maintain a diverse environment. The company also ensures that there is sufficient representation of women workforce in almost all shop floor functions.

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