What’s in a TAGLINE!

What’s in a TAGLINE!

EQUIPMENT TIMES takes a peek into some of the very catchy and impactful slogans and taglines in the CE space. The secret of a winning advertising campaign often lies with a great slogan or a tagline. A good slogan or...
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‘One Tough Animal’ perfectly sums up BOBCAT Brand.

‘One Tough Animal’ perfectly sums up BOBCAT Brand.

Hyunsoo (HS) Kim, Director Commercial, Doosan Bobcat India.   ‘One Tough Animal’ is our proven brand positioning statement which visualizes the Bobcat® equipment as being a unique entity in contrast to all other brands.   Bobcat created the firs...
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VOLTAS

VOLTAS

Improving the performance of the biggest machines on earth Founded in year 1954, Voltas Limited is India’s largest air-conditioning company and world’s premier engineering solution providers and project specialist for HVAC, electro–mechanical projects, p...
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Our performance lubricants enhance productivity and profit for our customers.

Our performance lubricants enhance productivity and profit for our customers.

Shankar Karnik General Manager, Industrial Lubricants, ExxonMobil India.   We are bringing our finest specialty lubricants to meet the growing demand for high-quality and improved-efficiency materials that enhance productivity.    ExxonMobil™ offe...
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JCB ecoMAX engine is regarded as the most fuel efficient engine in the industry.

JCB ecoMAX engine is regarded as the most fuel efficient engine in the industry.

Jasmeet Singh, Head – Corporate Communications & Corporate Relations, JCB India.     JCB has been manufacturing engines in India for over seven years now and we have over 2,00,000 JCB engines operating successfully in the Indian market. We ...
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Volvo Penta engine range will be available with an optimized SCR system.

Volvo Penta engine range will be available with an optimized SCR system.

Miron Thoms,  Vice President & Head,  Volvo Penta India.   Volvo Penta has developed an after treatment solution based on customer, operators and end-customer needs.     Volvo Penta offers a complete range from 105 kW to 565 kW. The...
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Saving Fuel

Saving Fuel

Volvo´s EC950EL heavyweight excavator consistently delivers fuel-cost savings and performance gains for the local cement producer at their limestone quarry in Andhra Pradesh. In just one year, the EC950EL excavator has already helped lower fuel consumption fo...
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Integrated Solution for Australian Rail Project

Integrated Solution for Australian Rail Project

The project aims to remove 50 of Melbourne’s most dangerous and congested level crossings by 2022. Australian rental company Metcalf Crane Services utilized the integrated heavy-duty jib, (known locally as a ‘machinery runner’), on a Grove GMK5250L to ha...
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LiuGong 4180D Wins Red Dot Award

LiuGong 4180D Wins Red Dot Award

LiuGong’smotor grader 4180D that feature an outstanding design receives the Red Dot Award: Product Design 2019. The new 4180D motor grader is a completely new machine and is the embodiment of LiuGong’s design DNA. The UK based Industrial Design team...
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Weaving a Success Story

Weaving a Success Story

KNR Constructions successfully completed the four laning of Walayar – Vadakkancherry section in Kerala ahead of schedule. Thanks to the innovative use of construction methodology like precise and pre-stressed planks for super structures and innovative method...
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